parle
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Parle’s ‘GIF it a go!’: A sweet play on connection and cookies
The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.
Trademark dispute: Bisk Farm secures injunction against Parle Biscuits
The Calcutta High Court has restrained Parle Biscuits from selling or marketing products under the ‘Top Gold Star’ brand till August 27.
Kantar 2024 report: Parle and Britannia top FMCG brand choices in India
Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.
Battle of the Brands: Britannia vs Parle
In this next Battle of the Brands article, find out what consumers are saying about food brands Britannia and Parle - long-term rivals in the biscuit category
Ad wars: Why one upmanship in advertising makes for great headlines
With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…
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