parle

Aug 06, 2024

Trademark dispute: Bisk Farm secures injunction against Parle Biscuits

The Calcutta High Court has restrained Parle Biscuits from selling or marketing products under the ‘Top Gold Star’ brand till August 27.

Jul 25, 2024

Kantar 2024 report: Parle and Britannia top FMCG brand choices in India

Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.

Mar 29, 2022

Battle of the Brands: Britannia vs Parle

In this next Battle of the Brands article, find out what consumers are saying about food brands Britannia and Parle - long-term rivals in the biscuit category

Jan 19, 2021

Ad wars: Why one upmanship in advertising makes for great headlines

With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…

Jun 17, 2020

Google releases list of top PSAs during lockdown

The list consists of nine films from the last three months released in India