personalised experiences

Jan 02, 2025

Creating loyal customers through regional marketing for BFSI brands

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.

Dec 24, 2024

Cross-channel marketing 2025: Breaking barriers, building connections

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.