Marketing Opinion
Nalin Jain
Jan 02, 2025

Creating loyal customers through regional marketing for BFSI brands

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.

A quick way to earn trust is by speaking the customer’s language—literally. Images credit: Pixabay.com

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Adani seeks single agency for INR 600-crore media overhaul

4 Adani seeks single agency for INR 600-crore media overhaul

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

Kinder Joy launches DC-themed Funko Pop! collection in India

10 Kinder Joy launches DC-themed Funko Pop! collection in India

Related Articles

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV
Marketing
Nov 07, 2024
Nagesh Joshi

Skoda India banks on localised marketing to ...

Kotak’s marketing shift: From Solitaire to scalability
Advertising
Oct 30, 2025
Vinita Bhatia

Kotak’s marketing shift: From Solitaire to scalability

McDonald’s India walks the line between value and novelty
Advertising
Oct 09, 2025
Vinita Bhatia

McDonald’s India walks the line between value and ...

India becomes the brief in OpenAI’s global playbook
Opinion
Aug 21, 2025
Jaspreet Bindra

India becomes the brief in OpenAI’s global playbook

Just Published

Why LLMs should be “decolonised”
Advertising
15 hours ago
Nishith Srivastava

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.

Following Omnicom’s acquisition of IPG, the Omnicom Health structure becomes clear
Advertising
17 hours ago
Jameson Fleming

Following Omnicom’s acquisition of IPG, the Omnicom ...

Employees are still looking for clarity around new policies regarding return-to-office, severance and more.

Netflix to purchase Warner Bros. film and streaming businesses
Media
17 hours ago
Kyle O’Brien

Netflix to purchase Warner Bros. film and streaming ...

The deal looks to be worth over $80 billion, but faces antitrust resistance.

Five agencies vying for Ikea creative account
Advertising
17 hours ago
Charlotte Rawlings

Five agencies vying for Ikea creative account

The review is at the chemistry stage.