personalised gifting

The CMO's MO: Avi Kumar bets on GenAI to power FNP's bespoke solutions
Aug 26, 2024
Vinita Bhatia

The CMO's MO: Avi Kumar bets on GenAI to power FNP's bespoke solutions

Ferns N Petals' chief marketing officer, Avi Kumar, shares how AI-driven personalisation efforts are attracting the company's marketing dollars, helping it augment its customised gifting solutions.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Assembly opens new India office to lead market expansion efforts

1 Assembly opens new India office to lead market expansion efforts

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Birla Opus' feel-good animated film paints a new brand message

4 Birla Opus' feel-good animated film paints a new brand message

Client collaborations, creative tech, and campaign growth: Amit Wadhwa on Dentsu India’s 2024 strategy

5 Client collaborations, creative tech, and campaign growth: Amit Wadhwa on Dentsu India’s 2024 strategy

Gray is the new gold

6 Gray is the new gold

Ranveer Singh along with a porn star addresses men's sexual health concerns for Bold Care

7 Ranveer Singh along with a porn star addresses men's sexual health concerns for Bold Care

Rohit Ohri retires from FCB

8 Rohit Ohri retires from FCB

The CMO’s MO: Wow Skin Science’s Vanda Ferrao prioritises sustainability, creativity, and gen AI inclusivity

9 The CMO’s MO: Wow Skin Science’s Vanda Ferrao prioritises sustainability, creativity, and gen AI inclusivity

Bold Care’s Sextember campaign makes men’s sexual health a hot topic

10 Bold Care’s Sextember campaign makes men’s sexual health a hot topic