piruz khambatta

Rasna's Piruz Khambatta on the legacy and future of one of India's most beloved beverage brands
Apr 08, 2024
Anupama Sajeet

Rasna's Piruz Khambatta on the legacy and future of one of India's most beloved beverage brands

From 80s icon to modern-day market domineer, Rasna has had a long journey in India, and the group's chairman tells Campaign India, they're only getting started.

‘We never believed in biting more than we could chew’
May 02, 2013
Shubhangi Mehta

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing director, Rasna, on the brand’s foray into RTD beverages with Ju-C

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