pitches
Revealed: Bribery in advertising pitches is pervasive in Apac
More than 85% of respondents to a Campaign Spot Survey agreed that bribery is a problem in agency pitches in Apac, and nearly 70% have personally seen it influence the outcome of a pitch
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
The Maxus mantra: consumer, data, content and context
‘If 2015 was about top rung pitches, 2016 might see pitches from challenger brands seeking fresh approach’
Trilokjit Sengupta’s Blog: Aaja Nachle. Or the pitch is next week.
In this month’s blog, Metal Communications’ Trilokjit Sengupta takes us through an agency while they are in the middle of a pitch
Reckitt Benckiser awards media AOR to ZenithOptimedia
Reckitt Benckiser India has concluded its media pitch process, awarding its massive media AOR to ZenithOptimedia. The incumbent agency is MPG.
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