positioning

Kiran Khalap’s Blog: The Internetwork killed three. RIP first victim: Positioning
Aug 06, 2012
Kiran Khalap

Kiran Khalap’s Blog: The Internetwork killed three. RIP first victim: Positioning

Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, contemplates what ‘internetworked’ stakeholders mean to brands and communication

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Dentsu India strengthens leadership for performance marketing push

5 Dentsu India strengthens leadership for performance marketing push

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

7 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession

8 Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession

Meta meltdown: How agencies are coping with social media downtime

9 Meta meltdown: How agencies are coping with social media downtime

WPP scales up investments in India amid strategic growth plans

10 WPP scales up investments in India amid strategic growth plans