prabhvir sahmey
Sep 14, 2023
Opinion: Smart TVs, streaming and advertising - how the web has transformed TV
Advertisers taking advantage of the benefits CTV offers are likely to be rewarded by their audiences, explains the author
Sep 08, 2021
The Trade Desk collaborates with Samsung Ads for programmatic CTV
The partnership aims to help Indian marketers reach engaged Indian viewers across the open internet
Oct 18, 2017
Media360 India: 'The industry is stuck with what it was in 2005'
Prabhvir Sahmey (DoubleClick) and Prabh Simran Singh (Hotstar) addressed the current buzz words in digital: 'programmatic' and 'viewability'
Mar 07, 2016
Ad:tech 2016: Technology to beat malicious technology
The second day of the conference saw discussions ranging from ad fraud to going vernacular and 'real' metrics vs vanity metrics
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