prime time
FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
Amazon labels video offering as India's new 'Prime time'
Watch the ad films conceptualised by Leo Burnett here
Orchard generates buzz for Colors' National Bingo Night
Idea National Bingo Night, Colors' soon to be launched game show featuring Abhishek Bachchan has already begun generating buzz with its marketing campaign.The campaign has been developed by Orchard Advertising, which is the creative agency-on-record for the television channel.
Colors announces two new prime time fiction shows
Colors has announced the launch of two new fiction shows to fill the prime time band, once the third season of Bigg Boss gets over. The shows, Yeh Pyaar Na Hoga Kam and Laagi Tujhse Lagan, will debut on the channel on December 28.
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