raahils blog

Feb 29, 2024

Raahil's blog: Thank you Campaign India!

As I bid adieu to Campaign India, here’s a heartfelt message to our readers to describe my time at the publication

Jul 21, 2022

Raahil’s blog: Where’s the fair play, Fairplay?

Fairplay’s film featuring actors Shraddha Kapoor and Varun Dhawan angers the author because of the portrayal of the former

Feb 02, 2022

Raahil’s blog: Some good news and bad news for agencies?

According to R3, there were 65% more client reviews in 2021 with several of them moving to project-based models. What does this mean for brands and agencies?

Sep 15, 2021

Raahil's blog: Are ideas in advertising drying up?

The author looks at BharatPe and Infinity Learn's campaigns which seem to be similar to campaigns from the past

May 20, 2021

Raahil’s blog: Dear brands, where are the masks?

As the country struggles to fight the Covid-19 pandemic, brands need to show more responsibility, says the author

Apr 12, 2021

Raahil's blog: Will Cred help the IPL become the Super Bowl of Indian advertising?

As brands like Cred and Dream11's IPL campaigns go viral, the IPL may be at the cusp of becoming India's very own Super Bowl