retailer

Ikea’s India play: Why online comes before the big store
Mar 03, 2025
Vinita Bhatia

Ikea’s India play: Why online comes before the big store

The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.

De Beers and GJEPC partner to promote natural diamonds
Jan 10, 2025
Vinita Bhatia

De Beers and GJEPC partner to promote natural diamonds

The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to improve how retailers engage with buyers.

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