royal challengers
Sports on TV: The IPL Climax
Its finals time at the DLF IPL. A six week long, 60 match journey is finally coming to an end this weekend. On Saturday, the Deccan Charges lock horns with the Royal Challengers from Bangalore. These two teams faced each other in the finals last year, but this year the winner will have to settle with the last champions league spot.On Sunday, there’s the finals! The Sachin Tendulkar led Mumbai Indians will face the MS Dhoni led Chennai Super Kings. Both the matches are going to be played at the DY Patil Sports Academy starting at 20:00hrs on SET Max.
YouTube signs official sponsors for its Live IPL broadcast
Google has announced the line-up of sponsors for DLF IPL 2010 matches on YouTube, the first major sporting event to be live streamed on YouTube.Leading the line-up, the premium sponsors are Royal Challengers IPL team, HSBC India and HP India.Other top brands taking sponsorship slots include Airtel, Coca Cola and Samsung.Sponsors’ ads will appear throughout the 60-match tournament, across several ad formats, including pre-roll and mid-roll ads, YouTube homepage ads and banner ads next to the Live player and on video watch pages.
IPL delivers 5.5 TVRs/match on day one
IPL season 2 got off to a sluggish start, with TAM figures (CS 4+, 6 metros) showing the first match (Chennai Super Kings vs Mumbai Indians) delivering a weighted average 5.55 TVRs across the two innings.The second match of day 1, between Royal Challengers and Rajasthan Royals, delivered a weighted average of 5.48 TVRs across the two innings.The first day of IPL season 1 delivered 8.21 TVRs (CS 4+, 6 metros).
MSN to partner Royal Challengers online
MSN India and the Royal Challengers Bangalore have formed an online partnership which will have MSN India powering the official website of Royal Challengers. MSN will help build content and tools for fans to interact with the Royal Challengers team online.
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