schneider

CMO’s MO: Responsible marketing merits more attention than it gets—Rajat Abbi
Jul 16, 2024
Vinita Bhatia

CMO’s MO: Responsible marketing merits more attention than it gets—Rajat Abbi

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Agency of the Year 2024 winners: South Asia

4 Agency of the Year 2024 winners: South Asia

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Eknath Shinde's message to advertising, marketing and media professionals

6 Eknath Shinde's message to advertising, marketing and media professionals

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

7 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Weekend Fun: The Blue Film Festival

8 Weekend Fun: The Blue Film Festival

McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards

9 McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards

Varun Katyal launches Clapboard

10 Varun Katyal launches Clapboard