senthil

Oct 14, 2024

North-East grit shines in Star Cement’s winning ad play

Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.

Apr 01, 2014

Nike captures and celebrates cricket-crazy India

Watch the ad film conceptualised by JWT India here

Feb 12, 2011

Opinion: Getting some thinking into marketing of media

There's too much at stake in media for marketing to be done for the sake of marketing