shubha george
Red Fuse elevates Shubha George as managing director for Asia
This will be in addition to her current role of CEO, India; she replaces Jason Oke, who has moved to Paris
MEC turns 10, celebrations begin
Spread over a few weeks, celebrations will include a party with former staff
"Internet surfing more disciplined in India now," reveals study
The findings were revealed in a study released by Microsoft Advertising, MEC and Mindshare, titled ‘Living with the Internet – What is Driving Web behavior’
MEC presents “Decoding India’s Digital Behaviour”
The study across 16 cities with a 1,200+ sample provides consumer insights to India’s online habits
Will Brand IPL be affected by the controversy?
If there’s been one common refrain around the recent IPL controversy, it’s been about the gradual erosion of Brand IPL. Campaign India spoke to key industry professionals to understand the impact of the controversy on the brand. The general consensus?
MEC’s pre-IPL ratings estimate proved correct
MEC’s pre-tournament estimate of the third season of the Indian Premier League (IPL) television rating points has proved to be correct. In March this year, the WPP agency had released a pre-IPL study predicting what the third season was likely to deliver in terms of viewership and value for sponsor brands. The agency estimated ratings to increase by 14% to an average TVR of 5.2*, which was as they had predicted.
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