smoking

'We are promoting abstinence. Quitting is the best. Not starting is even better': Philip Morris International
Jun 26, 2018
Raahil Chopra

'We are promoting abstinence. Quitting is the best. Not starting is even better': Philip Morris International

A chat with André Calantzopoulos, global CEO, Philip Morris International, on the sidelines of the Cannes Lions festival of Creativity

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP mandates four days per week in office

1 WPP mandates four days per week in office

Programmatic advertising’s power trio: AI, analytics, and privacy protection

2 Programmatic advertising’s power trio: AI, analytics, and privacy protection

2025’s marketing mantra: Balancing AI, privacy, and retention

3 2025’s marketing mantra: Balancing AI, privacy, and retention

The passing of Pritish Nandy: A media stalwart departs

4 The passing of Pritish Nandy: A media stalwart departs

Why Meta’s pivot on fact-checking is the right move

5 Why Meta’s pivot on fact-checking is the right move

Achint Setia takes over as Snapdeal’s CEO

6 Achint Setia takes over as Snapdeal’s CEO

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

DPDP draft rules: Data privacy costs loom over India’s marketing sector

8 DPDP draft rules: Data privacy costs loom over India’s marketing sector

The CMO’s MO: Insecurity drives Vishal Sharma's urge to succeed

9 The CMO’s MO: Insecurity drives Vishal Sharma's urge to succeed

Cadbury 5 Star gives the AI revolution a humorous pushback

10 Cadbury 5 Star gives the AI revolution a humorous pushback