social experiment
Mar 07, 2025
Brands let women do the talking this International Women's Day
These campaigns transcend brand promotions, and aim to stimulate essential dialogues on gender neutrality, inclusivity, and equality.
Feb 14, 2025
Valentine's Day campaigns bring love, laughter, and the unexpected
From quirky disruptions to nostalgic mixtapes, brands in India celebrate Valentine’s Day 2025 with playful, daring, and endearing campaigns.
Feb 24, 2016
Dabur Gulabari shatters stereotype with social experiment, starring 13-year-old mountaineer
Watch the work conceptualised by Contract Advertising here
Jul 04, 2014
Facebook's Sheryl Sandberg says sorry over social research revelations
Experiment part of ongoing research to test products, but was poorly communicated, says the Facebook COO
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