social media crisis
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Nov 06, 2024
An insider’s playbook to PR crisis mitigation
In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.
Sep 25, 2012
CMO World Tour: How Yum Brands managed its Malaysian YouTube crisis
Frédéric Colas, CSO, Fullsix, interviews Vipul Chawla, CMO, Yum Brands Asia, in this part of Campaign Asia's CMO World Tour project
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