At World Economic Forum, Microsoft CEO Satya Nadella reframed the AI debate, arguing that adoption, energy economics and outcomes, not hype, will decide its economic credibility.
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Comcast taps Snap sales chief for global Universal Ads push
New hire follows the platform’s US launch in 2025.
There’s opportunity in being a late mover: Netflix’s ads chief Amy Reinhard
With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.
Dentsu share slide reflects year-long investor caution, not a one-day shock
Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.
Dyson shortlists three networks in global $500m media review
IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.
Budweiser 0.0 puts fans at cricket’s centre
The culture-first ICC partnership shifts focus from players to participation, using fan rituals and shared experiences as the core marketing lever.
Contract Advertising India bags BMW India’s integrated creative mandate
It will lead the luxury automobile brand’s mainline and digital communications.
Publicis Groupe brings PDX to India
Amaresh Godbole will lead PDX India as CEO and also take on the role of chief – AI experiences and solutions at Publicis Groupe India.
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