spending
Indian consumers prioritise value-conscious purchases amidst a surge in experiential spending: Deloitte’s Future of Retail report
Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.
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WARC pegs global retail media advertising investment at $153.3 billion in 2024
However, retail media spend growth could slow to 10.6% in 2025, with spend reaching $169.5 billion, as trade marketing budgets are steadily exhausted.
India is the second largest market for downloading apps
APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.
India: More money, more shopping
A new study by Kinetic Worldwide and Lightspeed Research (LSR) examines the changing attitudes and behaviour of Indian consumers with regard to lifestyle, shopping and spending, as well as out-of-home media
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