steel of india

Jun 21, 2024

Kondurkar Studio responds to ideation controversy over 'The Steel of India'

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

Mar 18, 2024

Jindal Steel celebrates the grit of India in new campaign

With stunning visuals and a toe-tapping soundtrack to boot, the creative campaign roped in industry icons Ayappa K.M., Bharat Sikka, and Sneha Khanwalkar to bring the brand vision to life