streaming
Streaming TV: Advertisers' new go-to for engaged viewers
Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.
Amagi partners with Anoki to bring contextual CTV advertising to free ad-supported streaming TV
The two companies will collaborate on AI-powered innovations to create new ad formats and enhance content monetisation in the growing CTV space.
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Can Netflix scale its advertising business?
In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.
Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
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What the Disney—Reliance merger means for marketers in India
As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation
Spotify Wrapped 2023 celebrates real moments with real music
Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world
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