study
Kantar 2024 report: Parle and Britannia top FMCG brand choices in India
Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.
Chennai emerges as India's leading city of ‘serial binge-watchers’: Godrej Interio’s HomeScapes study
Hyderabad follows closely with 34% respondents identifying themselves as binge-watchers at home.
Over 50% of retention marketers are integral to marketing teams: WebEngage report
The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.
Legacy media companies need to go where they haven’t gone before to survive: Accenture study
Accenture's latest report finds that more than 35% of consumers in India struggle to navigate between different entertainment services, apps and devices—with relevant content discovery being a key factor.
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49% of Indian consumers purchase items via social media: Essence report
Purchases made were mainly skewed towards categories like hardware, home cleaning, luxury and furniture
1,447% of product conversations stem from the creator economy: Tonic Worldwide report
54% of product searches take place on Amazon
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