subramaniam

Daawat's World Biryani Day campaign spices up India's love for the dish
Jul 09, 2024
Vinita Bhatia

Daawat's World Biryani Day campaign spices up India's love for the dish

Biryani is not just a dish in India, it is a harbinger of celebrations. Rice brand LT Foods' annual World Biryani Day raises a toast to the fare, and has successfully added a third spike to Google search trends for the meal, which usually occurs around Eid and the festive season.

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