sudipto roy
Mindshare inks exclusive partnership with Crayon Data to sharpen real time targeting
To combine media and communications data from Mindshare, with data points across taste, influence, behaviour and context from Crayon
Mindshare names Gowthaman Apac COO; Roy takes over as regional CCO
Gowthaman had spent a year as CCO, Apac/CEO, South and SE Asia
Cornetto Luv Reels films go on air
Mindshare, a division of Group M, has conceptualised ‘Cornetto Luv Reels’ - a series of short films based on user-generated content. Through a contest, the brand invited entries from young aspiring actors, music directors and scriptwriters to be a part of the initiative. The first film titled ‘Like I Love You’ was produced by MTV and Red Chillies Idiot Box and went on air on July 3 on MTVPlex. The story is a boy-meets-girl-in-the-UK romance and features some of the winners and, of course, Cornetto.
Mindshare India lands Silver at Digital Media Awards
Mindshare India has bagged a Silver in “Best Use of Online Advertising" category at the Digital Media Awards (Asia) held in Beijing recently. The agency won the award for the 'Axe Dark Temptation drips chocolate over Internet in India for a day' campaign it created for Unilever’s Axe. BBDO APAC was awarded the Agency of the Year award.
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