sumeli chatterjee
Feb 18, 2025
Sprite’s ‘Thand Rakh’ campaign serves chill with a side of wit
With humour and fizz, its latest campaign turns everyday chaos into refreshingly cool moments, keeping Gen Z effortlessly chilled.
Sep 28, 2018
Spikes Asia 2018: 'Consumers adopt meaning': Rohit Ohri
Rohit Ohri and Sumeli Chatterjee discussed the importance of cultural voltage and explained how #SindoorKhela came about on day two of Spikes Asia 2018
Jul 15, 2014
Pepsi MTV Indies urges audience to 'Step Up’, with spoofs
Watch the four spots that are part of the integrated campaign here
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