suprio guha

Opinion: A re-think: The funnel is dead, long live the loop
Oct 25, 2011
Suprio Guha

Opinion: A re-think: The funnel is dead, long live the loop

Suprio Guha Thakurta, managing director, India, The Economist Group.

Are clients taking advantage of the agencies?
Aug 27, 2010
Arati Rao

Are clients taking advantage of the agencies?

The hypercompetition in adland gives clients the opportunity to shop around, and they will, discovers Arati Rao

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