swara bhasker

Boycott Culture: How brands tackle aggressive social media dissent
Nov 26, 2020
Mukta Lad

Boycott Culture: How brands tackle aggressive social media dissent

Is responding or ignoring the best strategy for online backlash?

Twitterati calls for #BoycottZomato
Nov 19, 2020
Campaign India Team

Twitterati calls for #BoycottZomato

The food delivery brand responded to actress Swara Bhasker’s tweet, causing #BoycottZomato to trend

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