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Creative critique from a gender lens: 16-20 May
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
"In the digital world, no matter who you are, you're exposed": Interbrand's Green
Interbrand Asia Pacific chief executive officer, Stuart Green, offers his views on social media, digital, and why brands should maybe think twice before signing on for that cricket sponsorship, among other things
VIDEO: "In the digital world, no matter who you are, you're exposed": Interbrand's Green
Interbrand Asia Pacific chief executive officer, Stuart Green, offers his views on social media, digital, and why brands should maybe think twice before signing on for that cricket sponsorship, among other things
Ashok Lalla joins Euro RSCG as president, digital
Ashok Lalla, director, Internet marketing, Taj Hotels has quit the hotel chain. He is moving on to Euro RSCG as president, digital. In his new role, he will oversee the development of digital brand communications strategy for the brands. Commenting on his new role, Lalla said, "Digital brand communications goes far beyond merely creating websites, widgets and virals, we will help clients unleash the real power of digital marketing as a means to deepening customer-brand affinity and bringing brands to life in all their dimensions."
Has measurement been the bane of digital?
In using the measurement card as the USP, do digital agencies shortsell the medium, asks Campaign India.
Rediffusion Y&R has moved
Rediffusion Y&R is in the process of shifting offices and the agency used the opportunity to announce the move through a series of outdoor campaigns. One of the billboards reads 'Kingfisher Account moves' in bold with a smaller text on the bottom right hand corner that says Rediffusion – Y&R has moved to Terminal 9, 3rd Floor, Nehru Road, Vile Parle (East). Another reads 'Taj account moves' and 'Colgate account moves' with the same text at the bottom.
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