tanya kennedy

Crafting connections: The new playbook for brand loyalty in the digital age
Sep 23, 2024
Tanya Kennedy

Crafting connections: The new playbook for brand loyalty in the digital age

Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Reliance Disney merger: A game-changer for ad agencies, not without risks

3 Reliance Disney merger: A game-changer for ad agencies, not without risks

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

4 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

5 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

6 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Amazon India launches Creator Central to streamline influencer content creation

8 Amazon India launches Creator Central to streamline influencer content creation

Kia's Sonet embarks on a journey of uncharted thrill

9 Kia's Sonet embarks on a journey of uncharted thrill

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

10 Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril