Tanya Kennedy

Crafting connections: The new playbook for brand loyalty in the digital age
Advertising
Sep 23, 2024
Tanya Kennedy

Crafting connections: The new playbook for brand ...

Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

5 Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

6 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Kotak Mahindra Bank seeks digital creative agency

7 Kotak Mahindra Bank seeks digital creative agency

Havas to offer staff up over $40 million in incentives as it lines up Dutch stock market debut

8 Havas to offer staff up over $40 million in incentives as it lines up Dutch stock market debut

FCB/SIX India announces key senior leadership appointments amid expansion

9 FCB/SIX India announces key senior leadership appointments amid expansion

Logi5 launches in India, taps into location-based advertising opportunities

10 Logi5 launches in India, taps into location-based advertising opportunities