the relevant truth

Spikes Asia 2012: Amir Kassaei stresses on creating relevance, not awareness
Sep 18, 2012
Racheal Lee

Spikes Asia 2012: Amir Kassaei stresses on creating relevance, not awareness

Agencies must focus on finding and/or creating relevant truth and delivering it in a fresh way, Amir Kassaei, chief creative officer, DDB Worldwide, said in his jury president's address at Spikes Asia

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