tiger beer
Son Heung-Min kicks off multi-market Tiger Beer campaign
The beer's global brand director explains why the Korean-born Tottenham Hotspur football star is the perfect ambassador for the ambitious 'Year of Your Tiger' campaign
Weekend Watch: Tiger Beer asks Singapore to remember the times before the good times
Tiger Beer pays homage to 'The Day Before National Day' in a new campaign by The Lab.
Weekend Fun: Tiger Beer launches cheeky 'Unofficial History' campaign for SG50
Watch the film conceptualised by BBDO Singapore here
Tiger launches in India with 'Translate'
Asia Pacific Breweries' Tiger Beer has chosen to mark their entry into India through the launch of their global initiative Translate, a platform for musicians and artists to come together. Translate was launched globally in 2006 by Asia Pacific Breweries as a platform to showcase emerging Asian art. In India, Tiger is relying largely on efforts like Translate, besides radio and outdoor as a part of their marketing strategy for now.
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