tilt brand solutions

2 days ago

Can BHIM’s emotional pivot win the trust battle in digital payments?

In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims for behavioural change, not just downloads.

Feb 28, 2024

Drawing conclusions with Aditi Jain

Bi-weekly commentary, observational humour and satire on contemporary events by Aditi Jain, vice president, Tilt Brand Solutions

Feb 14, 2024

Drawing conclusions with Aditi Jain

Bi-weekly commentary, observational humour and satire on contemporary events by Aditi Jain, vice president, Tilt Brand Solutions

Feb 01, 2024

Opinion: Mind your language, because your language minds you

The evolution of language is incredibly fascinating – it doesn’t just tell you how people communicate but how they think and feel, explains the author

Jan 03, 2024

Drawing conclusions with Aditi Jain

Bi-weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions

Nov 08, 2023

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions