transparency in business

The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics
12 hours ago
Little Yadav

The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics

A truly successful campaign isn't about numbers alone; it is about fostering emotional connections and building long-term brand equity, says Suraj Estate Developers' CMO.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign India PR Awards 2025: Winners announced

1 Campaign India PR Awards 2025: Winners announced

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

2 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

3 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula

4 Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula

PR Awards 2025: Shortlists, jury announced

5 PR Awards 2025: Shortlists, jury announced

Bandhan Life banks on humour to decode insurance confusion

6 Bandhan Life banks on humour to decode insurance confusion

SW Growth Labs goes all in on ROI-driven marketing evolution

7 SW Growth Labs goes all in on ROI-driven marketing evolution

Django invests in creative agency Extra

8 Django invests in creative agency Extra

When your ex gets married, Fastrack has you covered

9 When your ex gets married, Fastrack has you covered

Kia's Sonet embarks on a journey of uncharted thrill

10 Kia's Sonet embarks on a journey of uncharted thrill