trendjacking

IAMAI India Digital Summit: Post Poonam Pandey's failed campaign, brands should focus on authenticity over clickbait
Feb 29, 2024
Noel D'souza

IAMAI India Digital Summit: Post Poonam Pandey's failed campaign, brands should focus on authenticity over clickbait

Panelists dived into the art of content marketing and trendjacking in the digital advertising ecosystem at the summit

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