tribe

Silver economy reimagined: Breaking stereotypes in marketing to seniors
Jan 07, 2025
Vinita Bhatia

Silver economy reimagined: Breaking stereotypes in marketing to seniors

Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards tailored campaigns that resonate with this demography.

Gray is the new gold
Sep 04, 2024
Meenakshi Menon

Gray is the new gold

GenSxty Tribe’s founder states how the 60+ generation’s revolution is flipping the world of marketing on its head.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why is PVMA missing ‘U’?

1 Why is PVMA missing ‘U’?

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

2 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

WPP mandates four days per week in office

3 WPP mandates four days per week in office

Programmatic advertising’s power trio: AI, analytics, and privacy protection

4 Programmatic advertising’s power trio: AI, analytics, and privacy protection

WPP’s back-to-office push: Is India’s adland ready for reset?

5 WPP’s back-to-office push: Is India’s adland ready for reset?

India’s brew boom: How coffee brands are winning over young consumers

6 India’s brew boom: How coffee brands are winning over young consumers

South Indian films dominate box office in 2024: Ormax report

7 South Indian films dominate box office in 2024: Ormax report

Valentine's Day 2024: Brand work that caught our attention

8 Valentine's Day 2024: Brand work that caught our attention

Cadbury 5 Star gives the AI revolution a humorous pushback

9 Cadbury 5 Star gives the AI revolution a humorous pushback

Wondrlab expands tech portfolio with BigStep acquisition

10 Wondrlab expands tech portfolio with BigStep acquisition