trust and authenticity
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Jan 16, 2025
Meet 2025's consumer: Tech-savvy, value-driven, sustainability-focused
The fast-changing consumer dynamics demand innovative approaches to influence India's evolving, informed, and value-conscious consumers in 2025, says Adbhoot Creatives' founder.
Sep 30, 2024
Healthcare embraces influencers, but can trust be maintained?
While influencer marketing provides great value to healthcare brands, ethics and transparency are the prerequisites of long-term success, says Wiredus Media founder and managing director.
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