two wheelers

Yamaha revs up aspirations with its ‘The call of the blue’ campaign
Sep 25, 2024
Campaign India Team

Yamaha revs up aspirations with its ‘The call of the blue’ campaign

‘Hear the call now’ takes the company’s pitch up a gear, speaking directly to new riders ready to answer with their throttle.

Advertisers on TV up by 161% in the last decade
Sep 29, 2011
Shephali Bhatt

Advertisers on TV up by 161% in the last decade

11% growth in categories, 139% growth in number of brands advertising on TV, in the last ten years

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