unnat varma
Pizza Hut plays up core proposition of 'more for less' with overloaded offering
Watch the ad film conceptualised by Ogilvy & Mather here
Yum! Restaurants re-jigs leadership
Unnat Varma made general manager – Taco Bell; Ashok Bajpai appointed general manager–Pizza Hut Delivery, and Dhruv Kaul is the new head of marketing – KFC
O&M highlights KFC's "finger lickin' good" proposition
KFC has launched its latest campaign "It's finger lickin' good" featuring bowler Muttiah Muralitharan. The campaign, created by O&M, aims to emphasize the "taste" proposition that the brand offers.The spot opens on Muralitharan who is all set to bowl. As he starts licking his fingers as a usual activity before bowling, there is something unusual that happens. He just keeps licking his fingers even as the entire stadium gapes at him. The film then take us to the "before" scene where the bowler is taking a huge bite of the KFC's Zinger burger.
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