urban marketing

Urban hustle to rural roots: Tailoring FMCG strategies for diverse markets
Jul 29, 2024
Kush Aggarwal

Urban hustle to rural roots: Tailoring FMCG strategies for diverse markets

Aligning FMCG brands with regional preferences is essential, opines Kush Aggarwal, head of marketing for Bikano—stressing the need for personalisation, robust distribution, and consistent quality to build trust across markets.

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