Kush Aggarwal
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Marketing
Jul 29, 2024
Urban hustle to rural roots: Tailoring FMCG ...
Aligning FMCG brands with regional preferences is essential, opines Kush Aggarwal, head of marketing for Bikano—stressing the need for personalisation, robust distribution, and consistent quality to build trust across markets.
Advertising
Jul 19, 2024
Tailoring your brand’s marketing for the urban ...
Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.
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Advertising
Jun 07, 2024
The importance of 'being real' in marketing today
Global marketing isn't just about translating words; it is about understanding different cultures, adapting and relating to them.
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