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Jun 06, 2024
‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of regional social media stars
As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.
Apr 16, 2015
7UP Revive urges people to stay hydrated by ‘topping up’
Watch the film conceptualised by BBDO India here
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