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‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of regional social media stars
Jun 06, 2024
Campaign India Team

‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of regional social media stars

As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.

7UP Revive urges people to stay hydrated by ‘topping up’
Apr 16, 2015
Campaign India Team

7UP Revive urges people to stay hydrated by ‘topping up’

Watch the film conceptualised by BBDO India here

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