wasim bashir

Adtech 2012:
Feb 24, 2012
Shephali Bhatt

Adtech 2012: "MTV makes more money by co-creating products with brands," says Aditya Swamy

In the panel discussion on day 2 of adtech India 2012, brands discussed the need to become publishers of content

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

3 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

6 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Understanding the nudge-sludge dynamic in marketing

8 Understanding the nudge-sludge dynamic in marketing

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

9 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Marketers bet big on brand-building, not just quick wins

10 Marketers bet big on brand-building, not just quick wins