west indian

Opinion: When sport wisdom applies to marketing too
Sep 28, 2011
Vinay Kanchan

Opinion: When sport wisdom applies to marketing too

Vinay Kanchan is brand consultant and author of 'The Madness Starts at 9'

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Reliance Disney merger: A game-changer for ad agencies, not without risks

3 Reliance Disney merger: A game-changer for ad agencies, not without risks

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

4 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Amazon India launches Creator Central to streamline influencer content creation

6 Amazon India launches Creator Central to streamline influencer content creation

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

8 Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

9 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Kotak Mahindra Bank seeks digital creative agency

10 Kotak Mahindra Bank seeks digital creative agency