In-Depth Opinion
Rahat Kapur
Nov 08, 2024

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Kotak Mahindra Bank seeks digital creative agency

5 Kotak Mahindra Bank seeks digital creative agency

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

6 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Logi5 launches in India, taps into location-based advertising opportunities

7 Logi5 launches in India, taps into location-based advertising opportunities

From ads to experiences: How experiential marketing is shaping brand-consumer relationships

8 From ads to experiences: How experiential marketing is shaping brand-consumer relationships

Cracking the crypto code for mass adoption

9 Cracking the crypto code for mass adoption

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Beyond the Paralympics: The business case for disability representation
Advertising
Sep 11, 2024
Matthew Keegan

Beyond the Paralympics: The business case for ...

Fostering diversity isn't a mere obligation but an essential component for media representation: Experts
Marketing
Dec 11, 2023
Noel D'souza

Fostering diversity isn't a mere obligation but an ...

How women are revolutionising marketing, layering fresh insights into winning campaigns
Advertising
Jun 28, 2024
Abhishek Mehta

How women are revolutionising marketing, layering ...

17 business leaders react to Trump assassination attempt
Advertising
Jul 16, 2024
Diana Bradley

17 business leaders react to Trump assassination ...

Just Published

89% of CMOs predict growth in their marketing budgets: Dentsu report
Marketing
1 day ago
Campaign India Team

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

'All polish, no punch': Adland reacts to Jaguar’s rebrand
In-Depth
1 day ago
Eszter Gurbicz

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

Parle’s ‘GIF it a go!’: A sweet play on connection and cookies
Advertising
1 day ago
Campaign India Team

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

VdoCipher introduces live streaming services to support India’s digital content boom
Marketing
1 day ago
Campaign India Team

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.