wieden kennedy india

Paddy’s new bet: Another indie shop in a crowded market
1 day ago
Vinita Bhatia

Paddy’s new bet: Another indie shop in a crowded market

Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big Directional Idea stand out?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

CCI raids raise questions on advertising ethics in India

1 CCI raids raise questions on advertising ethics in India

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Adland under scrutiny: CCI raids top agencies over alleged price-fixing

4 Adland under scrutiny: CCI raids top agencies over alleged price-fixing

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

5 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Cadbury 5 Star gives the AI revolution a humorous pushback

6 Cadbury 5 Star gives the AI revolution a humorous pushback

Lollapalooza: A cultural investment for brands, not just a sponsorship

7 Lollapalooza: A cultural investment for brands, not just a sponsorship

The LinkedIn pitch frenzy: Meritocracy or marketing stunt?

8 The LinkedIn pitch frenzy: Meritocracy or marketing stunt?

Brands add colour, meaning, and impact to Holi 2025 campaigns

9 Brands add colour, meaning, and impact to Holi 2025 campaigns

Coca-Cola media business contract lies between Publicis and WPP

10 Coca-Cola media business contract lies between Publicis and WPP