xaxis
Opinion: How Asian marketers can cope with ever-evolving threats to brand safety
Advertisers should frequently update exclusion lists, monitor ad campaigns placed on user-generated content platforms, and frequently revise keyword block lists, says the author
Xaxis launches programmatic creative services solution
Called Xaxis Creative Studios, the agency aims to offer clients relevant, engaging executions to drive programmatic performance and insights
I-Com Summit Experience 2020: Artificial intelligence and machine learning for marketing decisions
Experts suggest ways of better leveraging AI and ML
Atique Kazi, Bharat Khatri elevated at Xaxis
Kazi gets Apac role, while Khatri takes over as India lead
Weekend Wrap: 29 June
In the news: First Partners, iCubesWire, Nestle, Sharp, Vidooly, Xaxis
Media360 India: 'The industry is stuck with what it was in 2005'
Prabhvir Sahmey (DoubleClick) and Prabh Simran Singh (Hotstar) addressed the current buzz words in digital: 'programmatic' and 'viewability'
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