youngistaan
Pepsi rolls out 'The Game' to engage, interact with Youngistaanis
With an aim of pushing the new 'Youngistaan ka WOW' brand positioning to its core target audience, Pepsico India has rolled out ‘The Game’, a series of five gaming-based television films developed specially for the ongoing IPL season.'The Game' is set in a fantasy world and all the action takes place in a castle owned by the ‘Game Master’ played by Sanjay Dutt. He challenges Pepsi's brand ambassador, Ranbir Kapoor, to get back his Pepsi from his lair.
Pepsi refreshes Youngistaan with new tagline
Taking the brand idea, Youngistaan, forward, Pepsico India has unveiled a new campaign with a refreshed tagline, ‘Youngistaan ka Wow’.”
Pepsi ropes in young cricketers for 'baap' campaign
Taking its brand concept 'Youngistaan' forward, Pepsi has launched the season's new thematic campaign featuring M.S. Dhoni, Virender Sehwag, Ishant Sharma, and S. Sreesanth.
PepsiCo rolls out interactive TVC for 'My Can'
Taking its brand engagement with the youth forward, Pepsi India has unveiled an interactive TVC to re-iterate the "cool" positioning of its 'My Can' packaging.The first 'My Can' TVC saw Shah Rukh Khan and John Abraham getting upstaged by a typical Pepsi youth.
Pepsi rolls out interactive TVC for 'My Can'
Taking its brand engagement with the youth forward, Pepsi India has unveiled an interactive TVC to re-iterate the "cool" positioning of its 'My Can' packaging.
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