Entries shortlisted at the Campaign India Digital Crest Awards 2014 (CIDCA) have been revealed.
In all, 163 entries from 30 agencies have bee shortlisted for the fifth edition of the awards, across 20 categories.
The jury comprised:
- Apurva Chamaria, director and head of global brand and digital marketing, HCL
- Gokul Krishnamurthy, editor, Campaign India
- Harjeet Chhabra, chief marketing officer, Adlabs Entertainment
- Pradeep Pandey, chief marketing officer, Future Generali India
- Ramesh Natarajan, managing partner, Curiosity Road
- Simeran Bhasin, chief marketing officer, Wildcraft
Winners are to be announced at an awards ceremony on 21 May in Mumbai. Entry to the event will be restricted to pre-registered guests. To make a request for a pass, please e-mail: [email protected]
The shortlisted entries are:
| Entrant Name | Entry Title |
| Search | |
| WATConsult | Godrej Security Solution Search |
| Isobar India | KENT Online Shopping Festival with Google - #KENTGOSF |
| Isobar India | Purest Water Discovered on Google with Kent |
| FCB Ulka | How did India buy homes online? |
| Interactive Avenues | Croma |
| Interactive Avenues | There's Always a first time with eBay |
| Interactive Avenues | BookMyShow: Housefull |
| Display | |
| Grey Digital | Volkswagen Polo: Kicking up a storm |
| Digital Law & Kenneth | Morphy Richards - Smart Ideas For Your Home |
| ibs | Mantastic Me- The world's First user created web banner campaign |
| Maxus Global | India’s first simulated test drive in a banner using voice |
| Maxus Global | Making Complex Simple and Simple Magical |
| Interactive Avenues | Club Mahindra: Refresh |
| Interactive Avenues | Micromax Canvas 3D |
| Interactive Avenues | Micromax Canvas Music |
| PHD India | Hair Meet Wardrobe |
| Maxus Global | Hero Mileage - Thoda Aur |
| Loyalty | |
| WATConsult | Community Building For Human Touch of Chemistry |
| Digital Republik | Loyalty & Rewards Program for Polygel Industries (Adhesive Manufacturer): ‘’Jodo Aur Kamao ’’ Scheme |
| FoxyMoron | Foster’s SMS Program |
| Digital Law & Kenneth | Idea M-ID |
| Digital Law & Kenneth | Idea Network |
| Digital Law & Kenneth | Idea 121 |
| ibs | The world's first bank build through a social loyalty pragram |
| Hansa Customer Equity pvt Ltd | Rewind & Replay |
| PHD India | Good Life Club |
| Blog | |
| Maxus Global | Wrangler Denims Not Just Another FB Page |
| PHD India | Be Beautiful |
| PHD India | Vlog-On! |
| Website (Campaign) | |
| Fountainhead Digital | Mahindra Blues Festival |
| Karmatech | Lava Iris 504Q Motion Gesture Microsite |
| WATConsult | Human touch of chemistry |
| Maxus Global | Tanishq My Expression -Product Research = Marketing campaign |
| DigitasLBi | BBC Media Action: Shaping Demands and Practice |
| DigitasLBi | Raise the Bar |
| IBS | Building a Mantastic brand through digital in less than 3 months |
| Website (Corporate/Brand) | |
| Indigo Consulting | Asian Paints Website |
| WATConsult | Launch of Mahindra Centuro Website |
| ibs | Cromaretail.com - Building India's first Omni channel retail experience |
| Interactive Avenues | Reliance Life Insurance Website |
| Interactive Avenues | Less Than 20 Seconds |
| Mobile - (Wap Sites) | |
| Isobar India | Climacool |
| Maxus India | Center fresh Gum charades - Taking Dumbcharades to the masses! |
| Thmbstrk - Indigo Consulting | Asian Paints Mobile Site |
| Interactive Avenues | Mahindra Pantero: Panther ki soch, Panther ki chaal |
| Mobile Display | |
| Vserv Digital Services | Samsung Galaxy S4 Launch |
| ibs | Mantastic Me- The world's First user driven mobile advertising campaign |
| Maxus Global | 8PM Match vs. 8PM Traffic |
| Madison Media Pinnacle | Mobile Breathemills |
| Interactive Avenues | Micromax Canvas Doodle 2 |
| Maxus Global | Closing the Loop Using Mobile |
| Mobile - SMS/IVR | |
| Isobar India | Best Fitness Friends |
| Maxus Global | 1 Missed Call = 3 Clicks |
| Maxus Global | Taking Ramlila Maidan to 1.5 million users. |
| Maxus Global | India’s first simulated test drive in a banner using voice |
| PHD India | Kan Khajura Teshan |
| PHD India | Good Life Club |
| PHD India | Music on Demand |
| Viral Marketing Campaign | |
| Isobar India | Go further to get closer |
| Flying Cursor Interactive | The Walking Dead |
| ibs | The World’s First Bank Built Through Viral Referrals |
| Maxus Global | Vows For You – A New Tradition in Indian Wedding |
| PHD India | Cupid Call Centre |
| Media Innovation | |
| Maxus, Gurgaon | The Great Escape – Mobile reality show |
| FCB Ulka | Filmi Headache Meter |
| ibs | Mantastic Me- The world's First user created display campaign |
| ibs | The world's first Twitter banking |
| Maxus Global | Selfie 2.0 – World’s Biggest Selfie Photograph |
| Maxus Global | 1 Missed Call = 3 Clicks |
| Maxus Global | India’s first simulated test drive in a banner using voice |
| Maxus Global | Making Complex Simple and Simple Magical |
| Interactive Avenues | Micromax Canvas Doodle 2 |
| PHD India | Kan Khajura Teshan |
| Grey Digital | India plays BQC |
| Use of social media in a campaign | |
| WATConsult | GSS Integrated Campaign |
| WATConsult | Launch of Mahindra Centuro |
| Ignitee Digital Services Pvt. Ltd. |
Bhaag Milka Bhaag
|
| Flying Cursor Interactive | The Walking Dead |
| Grey Digital | First Love Is |
| FoxyMoron | Maybelline New York Baby Lips Kiss Song |
| Digital Law & Kenneth | Half Stories – The Journey of Doing Right |
| ibs | Building the world's first social media bank |
| ibs | Building a Mantastic brand through social media in less than 3 months |
| Maxus Global | Tanishq My Expression -Product Research = Marketing campaign |
| Maxus Global | Vows For You – A New Tradition in Indian Wedding |
| iContract | The Shoppers Stop #TwitterAuction |
| Apps (Mobile App) | |
| Social Wavelength | Emergency 24*7 |
| Isobar India | Reebok Race The City |
| Isobar India | Reebok Ignite Fitness Fire |
| Blink Digital | KFC WOW@25 |
| Grey Digital | India Plays BQC |
| Interactive Avenues | Get Lost |
| Online Apps | |
| Kuliza Technologies | Myntra Digital Treasure Hunt |
| Digital Law & Kenneth | Idea M-ID |
| ibs | An app that launched the world's first user driven ad campaign |
| Maxus Global | Vows For You – A New Tradition in Indian Wedding |
| iContract | Shoppers Stop – Perfect For Me: A Like Based Catalogue |
| Advergaming | |
| Karmatech | A DIFFERENT SWITZERLAND |
| Everest Brand Solutions | SABurbia.com |
| Grey Digital | India Plays BQC |
| Grey Digital | Life of “I” |
| Digital Law & Kenneth | Idea Network |
| Digital Law & Kenneth | Portico New York – The Great Indian Pillow Fight |
| Online Video | |
| Ignitee Digital Services Pvt. Ltd. | FameboxWebChef |
| Flying Cursor Interactive | NGMA |
| FoxyMoron | L'Oréal Paris ‘Stay Rooted |
| Digital Law & Kenneth | Half Stories – The Journey of Doing Right |
| Madison Media Pinnacle | Songs For Sisters |
| PHD India | Ramp Ready Hair |
| PHD India | Vlog-On! |
| Digital Craft - Best Writing | |
| ibs | Mr Mantastic Says - Building India's First responsive social brand through use of copy |
| Interactive Avenues | Spark the Rise - Winning Over With Good News |
| Digital Craft - Design and Navigation | |
| ibs | Building India's number one Omni channel web experience through usability and use experience |
| Interactive Avenues | Micromax Canvas 4 |
| Online Marketing | |
| Havas Media India | “Be the Smart Fish” |
| Isobar India | Philips m powerpack |
| Digital Republik | Fit2Run Hearts |
| Grey Digital | India Plays BQC |
| Grey Digital | Life of “I” – Reliving Life of Pi |
| Digital Law & Kenneth | Idea 121 |
| ibs | Old Spice Mantastic Campaign - Building a Mantastic brand online in less than 3 months |
| Maxus Global | Tanishq My Expression - Product Research = Marketing campaign |
| Maxus Global | 1 Missed Call = 3 Clicks |
| PHD India | 10 things I love about you |
| PHD India | Cupid Call Centre |
| Ignitee Digital Services Pvt. Ltd. | FameboxWebChef |
| Maxus Global | Wrangler Denims, We ride the talk |
| ibs | Building the world's first social media bank |
| Integrated | |
| OMD India | GE – Early Morning Apertures |
| Grey Digital | India Plays BQC |
| Grey Digital | Life of “I” – Reliving Life of Pi |
| Digital Law & Kenneth | Half Stories – The Journey of Doing Right |
| ibs | Old Spice Mantastic Campaign - Building a Mantastic brand online in less than 3 months |
| Interactive Avenues | Confessions of the bride |
| Interactive Avenues | Club Mahindra: Refresh |
| Digital Strategy | |
| Maxus India | Perfetti Scripted a murder mystery |
| ibs | Launching the world's first Social Media bank |
| ibs | Building a Mantastic brand through digital in less than 3 months |
| Maxus Global | 1 Missed Call = 3 Clicks |
| Maxus Global | Selfie 2.0 – World’s Biggest Selfie Photograph |
| Maxus Global | Tanishq My Expression -Product Research = Marketing campaign |
| Maxus Global | Making Complex Simple and Simple Magical |
| PHD India | Kan Khajura Teshan |
| Long Term Strategy | |
| Isobar India | Reebok social media strategy |
| Isobar India | BMW social strategy |
| Social Wavelength | 360 Degree Approach on Social Media |
| Everest Brand Solutions | SABurbia.com |
| FruitBowl Digital | Vadilal Brand Repositioning |
| PHD India | Kan Khajura Teshan |
| Experiential | |
| Karmatech | DRIVE DYNAMIC CHALLENGE |
| Karmatech | MYNTRA STYLE RUN |
| Maxus | Playbook App – Guerrilla Warfare |
| Maxus Global | Selfie 2.0 – World’s Biggest Selfie Photograph |
| Maxus Global | Wrangler Denims, We ride the talk |
| Showcase | |
| PHD India | Kan Khajura Teshan |
| Social cause supported by a corporate / brand | |
| Social Wavelength | Is There a Teacher In You? |
| Social Wavelength | Blood Connections |
| Ignitee Digital Services Pvt. Ltd. | ICICI Lombard - Road to Safety |
| Indigo Consulting | Donate Your Caller Tune Campaign |
| Madison Media Pinnacle | Breathe The Change |
| ibs | The world's First Social Community managed by underrpivileged |
| Maxus Global | Taking Ramlila Maidan to 1.5 million users. |
| Interactive Avenues |
Micromax- Can Gift Happiness |
.jpg&h=334&w=500&q=100&v=20170226&c=1)
